Design Statement:

An organic logo was created using three green beans in different stages of processing. The mark and logotype were chosen to compliment the playfulness of the blends. The background is clean and uncluttered showcasing the two blends characters., which are on opposite ends of the boldness spectrum. A limited color palette, along with numbers and color bars, emphasize shelf recognition. An infographic features creative elements to demonstrate gourmet coffee consumption and major growing regions around the world.

Project Objective:

Design a logo, info-graphic and packaging for two unique blends for a coffee company, along with a naming convention. Special consideration must be given to shelf space and stacking for the package designs.