Design Statement:

Old Man Denton Brewing Company's characters were designed to add a "backwoods moonshine" kind of look and feel to the brand. The labels were created using tints of colors and shadows to add depth to the labels. Even the descriptions of the two brews are comical. The rich tones of this color palette make these two brews stand out on the shelf.

Project Objective:

Create a branding identity for a craft brewery which includes a logo, two brews, bottle and neck labels, and packaging. All branding components are to have a consistent look throughout the entire campaign.