Design Statement:

Bright, high contrast colors represent those found in vegetables and fruits. They pop, not only against each other, but against the white background as well. I chose SAVING TIME because that will resonate with the target market. Saving time means less shopping, measuring and prepping. Manipulating the V adds visual interest. Icons on the recipe cards, show servings and total time involved.

Project Objective:

Demonstrate an understanding of visual organization within a typographical word mark that identifies and represents a food subscription box model. Use primary and secondary design principles, and Gestalt Theory principles as a basis for strategic design decisions affecting the final outcome of the mark.