Project Objective:

Utilize knowledge of design theory, advanced design practices, color theory and a solid understanding of campaigns to create a full identity for a food truck business.

Design Statement:

This rich color palette is eye catching and includes bold colors for emphasis! The patterning has a retro feel with its whimsical polka dots. The cast iron skillet is graphically reduced and evokes nostalgia and emotion - hopefully reminiscent of your mother or grandmother's cooking. The skillet is strategically placed to match the counter of the O. Items listed on the menu are southern classics with a twist and are upscale versions of comfort food. Like the menu, there's nothing boring about Yo Mama's food truck business or its vibrant branding.